We ask India before India answers.
India's independent opinion poll and exit poll research agency. Pre-poll, exit poll and post-poll surveys — booth-level fieldwork, weighted samples, vote share estimates and seat projections.
India's opinion poll
& exit poll agency
We do not predict elections from a desk. We go to the booth and ask the voter.
PRAC is an independent opinion poll and exit poll research agency based in Gurgaon, Delhi NCR. We run pre-poll, exit poll and post-poll surveys at constituency level — measuring vote share, candidate preference, incumbency, turnout intent and the local issues that decide seats — for media houses, political parties and candidates across India.
Where we poll
Twenty states. Twenty-five hundred assembly constituencies. Thirty parliament constituencies. Every node on this map is a state where our field teams have run polls — booth mapping, face-to-face interviews, back-checks and weighting.
A decade of calling elections
What we poll &
how we poll it
What a PRAC poll report looks like
The seat projection model
Every constituency is projected independently from poll data, past election trends and qualitative ground intelligence — then placed in one of five bands, with a win probability attached.
Poll outputs & data integrity
Recent polls
Why choose PRAC
Let's work together
Pre-poll, exit poll, post-poll or a tracker. Tell us the state, the seats and the fieldwork window — we will come back with a sample design and a quote.
FF-9, A Block, Omaxe Mall, Sector 49, Sohna Road, Gurgaon (Haryana) – 122011